What is Web Monetization?

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What is website monetization?

Website monetization is the process of making revenue from traffic coming to the website having website monetization enabled. At this moment the most popular way to make money with the help of web monetization is with PPC - pay per click and CPI/CPM - cost per impression. Different providers act as webmasters in placing advertisements or an extension on websites to benefit from the traffic the site gets.


How can you monetize your website?

  • Pay per click
  • advertising
  • Cost per impression advertising
  • Banner advertising
  • Affiliate programs
  • Data monetization
  • Paid subscriptions
  • Donations
  • Web Monetization


How does Web Monetization work?

Web Monetization is a new way to pay creators in real-time through an API that uses Interledger Protocol micropayments to monetize a website or streaming channel. Users can enable web monetization for payment streaming through polyfill or an extension. Content creators are able to implement it by adding a line of code to their website or specifying a streaming channel for web monetization.


The Interledger vision is to be able to send, receive, and monetize anything in any currency.


Content creators and websites that are making revenue from web monetization can provide rewards or special offers for users that have Web Monetization enabled, therefore creating a self-sustaining economy.


Why use Web Monetization?

  • Easy to set up - all you need is a tag
  • Simple to use
  • Secure
  • No action required from users
  • Traffic equals payment so quality content is rewarded


Who uses Web Monetization?

The most known service that pays content creators with the help of Web Monetization at the moment is interledger.org.